Note from Thinking, Fast and Slow
2 separate results about cognitive ease combine to be troubling:
- When you are at cognitive ease, your System 2 is less likely to be activated.
- Familiar things put you at ease.
Interesting Results
This is why it’s so easy to have Trapped Priors.
This also might be why I prefer friction when it comes to tasks I highly value.
You can become more convincing by promoting cognitive ease:
- Readable font
- Low-strain vocabulary
- High contrast
Also interesting: there is some evidence to suggest that creativity comes when you are at cognitive ease. If your System 2 being activated is loosely considered “problem-solving”, this suggests a tension between problem-solving and creativity, which makes me think that there might be more to Two Types of Thinking than I’d previously thought.