A note from Thinking, Fast and Slow.

You can be primed much more effectively than you might realize, because triggers activate webs of connections that go much farther than you think. Mentioning something related to old age will make you walk slower, seeing images of money will cause you to be selfish and determined, thinking about murder will make you more likely to respond with SOAP when you see SO**.

Though this is obviously scary, it’s actually means that trying to change your identity with Spaced everything could be really helpful.